Charlotte, NC, United States
Ref#: 1084668
Date published: 7-Apr-2015
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Position Summary
The principle purpose of the Digital Merchandise Manager is to drive the strategy and business results of an assigned online category of business with the goal of meeting/exceeding sales, turn and margin. The Digital Merchandise Manager is responsible for optimizing customer experience through digital marketing and site presentation.
Major Responsibilities
· Responsible for eCommerce sales, turn and margin goals as well as total company sales for a category of business.
· Develop and manage assortment plans and ensure proper inventory flow, item depth and size/color penetrations to support strategy.
· Complete and review OTB monthly and partner with buying teams to maintain appropriate inventory levels.
· Identify and execute drop ship and online only vendor, category and item opportunities to expand breadth of assortment.
· Identify in season opportunities through sales performance analysis and provide informed recommendations to buyers.
· Work closely with Product Managers to ensure effective brand marketing and online merchandising while recommending and maintaining appropriate inventory levels.
· Develop and execute marketing strategies for weekly promotions, brand boutiques, seasonal shops and brand launches to drive online and enterprise sales.
· Complete all steps of advertising process in collaboration with Digital Experience team to ensure effective promotional gels, emails, mobile, interactive and social campaigns.
· Support corporate and emerging trends with marketing and site content.
· Complete competitive analysis on vendor matrix, assortment composition, site content and trends.
· Analyze and react to key site metrics to optimize customer experience and drive sales, conversion and AOV.
· Merchandise site for best customer experience through Endeca boost & bury, taxonomy maintenance and search optimization.
· Partner with IT team to report site and workflow issues. Partner on future ideas, strategies and projects to continually improve sales, user experience and site optimization.
Behavioral Traits
Management Practices
Internal/External Relationships
Position requirements
Physical
Reports Directly To
Director of Digital Merchandising
For reasonable accommodation information for an ADAAA qualified disability please see Belk Associate Handbook for policy and procedures.