Essential Functions

A Conversion Specialist will be expected to perform in the following areas:

Ø  Monetate Tool

·         Help develop and implement best practices for business rules and related processes across all Belk.com content for Monetate personalized offer engine.

Ø  SOLR Search & Browse

·         Review weekly onsite search reports to identify keywords returning zero results for products carried on Belk.com, keywords not bringing back the entire product assortment, and keywords needing thesaurus entries for similar terms. Highlight keywords needing attention and deliver to Sr. Conversion Specialist with comments made in Comment Field for fine-tuning to be performed in search tool and platform. 

·         Review weekly sales ad books, promotional flyers, and magazine ads to identify onsite search related problems for terms used in ad titles and product names that are different from those used on belk.com. Circle ad titles and products needing attention and deliver to Sr. Conversion Specialist with comments made next to ads for fine-tuning to be performed in search tool and platform. 

·         Master SOLR search tool, providing key leadership on direction and request help from IT as needed to improve the tool, ultimately improving search results & conversion rate.

Ø  A/B Testing

·         Assist with A/B Testing by partnering with Web Merchants, User Experience, Content Strategy, Creative, Web Analytics, and Front End Developer teams to identify, implement, test, and analyze A/B Testing.

Ø  Reporting & Analysis

·         Partner with Conversion Specialists, Web Analysts, Web Merchants, Planners and Digital Marketing teams to compile, analyze and present reporting information to internal stakeholders.

·         Provide weekly actionable reports and analysis detailing insights and opportunities

Ø  Exposure to Monetate and Product Recommendations

·         Assist in project management of Monetate content development.

·         Partner with Conversion Specialists, Content Strategists, Interactive Marketing, UX and Web Merchants to gain solid understanding of merchandising and promotional strategy.  At times, assist with creating dynamic personalized offers and optimize rule-based merchandising opportunities throughout the year.

Behavioral Traits

Position requires individual to take an analytical approach to decision making, work well with cross functional teams and perform project management duties. The candidate is also expected to have excellent written and oral communication skills, creativity in merchandising and marketing, organization and people savvy skills, leadership skills and strong problem-solving skills.  The individual should be detail orientated, customer focused, have strong time management skills, a professional demeanor and positive attitude. Additionally, this role requires the ability to work in a fast-paced, high-volume, multidiscipline environment with the ability to manage multiple time sensitive priorities, accelerated timeframes and quickly adapt to changes in priorities.